You’ve only got enough time to pique your audience’s interest, so make it count. Keep the story simple – and make sure you include a strong call to action. The structure for a 30 second video is simple; What are your audiences pain points? How do you solve them? Find out more…..
Perfect for a purely benefit focused video. Dig a little deeper into your audiences problems, show how your product can fix them but also show them how their life will be better after they get on-board. The aim with a 60 second video should be to leave your audience with a sense that you understand their problems and can solve the effectively with your solution.
With some extra time on our hands you can go further than just outlining the benefits of your solution. You can show your audience how the product works, demonstrating its unique features and how they solve your audience problems. 90 seconds can give a more complete overview of the product, its features and benefits.
In our opinion the maximum time for an explainer video (if it’s being used on your website) A full two minutes allows you showcase your product even more by including extras like case studies and customer success stories. These added extras are perfect for building trust in your brand.