Resources

How long should an animated video be? It’s one of most frequently asked questions because the length of your animated videos matter. It determines the type of message that you can convey to your audience.  Shorter videos are often pithier and keep the story simple – excellent for raising awareness. Longer videos allow you to […]

Be Like Yoda. How to make your customer the hero of your animated videos. Animated video can be a great storytelling tool. The key is understanding how to structure things.

Video is one of the best ways to build trust in your brand, increase its value and generate more brand loyalty. Video provides a simple and enjoyable way to access a lot of information in a short amount of time, which has led to something of a boom in video marketing and with more social […]

There are many ways you can use a short explainer video, and one of the best is for customer service. Here are three essential ways you can boost your customer service through explainer videos.

They are at the cutting edge of innovation, but because they operate in a competitive environment, it’s often difficult for new fintech companies to get the traction they need.

So how can you reach new audiences and tempt them to try out your product? How can you convince them that they need what you are offering?

At Joe Mule Creative, we believe that the best explainer videos don’t just sell a product or service, they tell a story. Like any good story, an explainer script should have a structure that leads the audience through the video.

Put away the feather duster, you won’t need that for the spring cleaning we are talking about in this blog post! Many businesses start each year with a fresh start to their marketing but as the months go by, a quick review is needed to make campaigns more effective. Now is the time for a quick review of your marketing.

With the dominance of channels such as YouTube and tools such as Facebook Live, marketing online now requires visual content to bring good results.

Whether your current activities include social media, email marketing or just focusing on converting website sales, here are 7 reasons why video is critical to online marketing